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Market Intelligence finds every company in a market you describe, for example “environmental consultancies in the UK”. It searches the web, reads each company's website, scores it against your brief and gives you a ranked shortlist to review. Your decisions then steer a second, sharper search.

• Give the market a title and, optionally, a sentence or two of description. As you type the title we suggest well-known companies; click one to add it as a seed.
• We turn your description into a brief: a definition, what's in, what's out, the geography, other names for this kind of company and nearby categories to keep out. Edit any of it before you run the search.
• Phrase criteria positively (“sells consulting services” rather than “not a software company”). The scorer can't use negative wording.

A search moves through these stages; the progress page shows live counts for each:

○ Queued

Accepted and about to start.

◐ Discovering

Web searches, company search and “Top N” lists produce the long list. Directories, social networks and public bodies are excluded.

◐ Reading sites

Each candidate's homepage is fetched and given a first score.

◐ Scoring

Every criterion is asked of the best candidates, companies are placed in a taxonomy and related domains are grouped. You can start reviewing as soon as about 40 companies are scored.

● Ready

The ranking is final. Screenshots may still be arriving.

⊘ Stopped (budget)

The search reached its budget and kept everything it had found.

▲ Failed

Something went wrong; the reason is shown and unspent budget is returned.

The review console shows one company at a time: a full-page preview on the left and the evidence on the right. Decisions save in the background; there are no confirmations.

• I or → include · X or ← exclude · S skip
• U undo (up to 20) · O open the live site in a new tab
• Space / Shift+Space scroll the preview · 1 2 3 jump to its top, middle or bottom

Each company has three separate statuses: your decision (— undecided, ● included, ■ excluded, ◐ skipped), the signal from scoring (● likely in, ◐ review, ○ unlikely, ▲ site unreadable) and where it is in the pipeline.

• Once you've included at least 3 companies, “Re-run from includes” searches again using them as seeds and only reads sites it hasn't seen.
• “Enrich included” adds company size, industry, location and founding year to your includes, about $0.005 each. Results are reused for 90 days.
• Export CSV downloads your includes (or everything) from the market's table.
• The taxonomy tab lets you rename, redefine, merge, split or delete categories. Each change saves a new version.

• Each search has a budget: $3.00 by default, up to $5.00. A typical first search costs about $2.50–3.00; it stops at its budget and keeps what it found.
• Up to 20 searches, 500 enrichments and $25.00 of spend per rolling 24 hours. Your current usage is on the Settings page.

Your markets, decisions and exports are private to your account. Public facts about websites (what a homepage says, its screenshot) are cached and shared between searches to save cost; your decisions never are. Previews are shown from a copy with scripts removed, so viewing one runs no code from the company's site.

Everything in the app is also available over a JSON API. Interactive reference docs are at /api/v1/docs; requests use your signed-in session.